Malibu Councilmembers Laura Rosenthal and Lou La Monte joined Assemblymember Richard Bloom, Senator Henry Stern, Santa Monica Councilmember Pam O'Connor, Supervisor Sheila Kuehl's office, Senator Ben Allen's office, the L.A. County Sheriff's Department, CHP, Los Angeles County Public Works and Caltrans to kick off the PCH Safety Taskforce's "Be Safe on PCH" campaign. The Taskforce secured a grant from the California Office of Traffic Safety for the campaign, which aims to make the PCH corridor from the McClure Tunnel in Santa Monica to the Ventura County Line safer for pedestrians, cyclists, residents and motorists through education, targeted enforcement and carefully engineered road improvements.