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The original item was published from 6/18/2024 1:09:06 PM to 6/27/2024 2:56:31 PM.

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Posted on: June 13, 2024

[ARCHIVED] City of Malibu to Launch PCH Safety Education and Awareness Campaign

PCH safety launch event

Learn how you can be part of the community-wide effort to make PCH safer for our community! Join City of Malibu leaders, law enforcement, community members, community advocates and partner agencies for the launch of the City’s PCH safety campaign "Cruise Malibu – Surf, Sand, Slow”

Thursday, June 27, 5:00 PM at Malibu Bluffs Park (PCH at Malibu Canyon Road).


Addressing PCH safety is a top priority for the City, and we need your help to raise awareness and change driver behavior. The City has been conducting an intensive effort to address PCH safety, including supporting state legislation, highway improvements and technology, driver education, and increased traffic enforcement.

"Cruise Malibu – Surf, Sand, Slow” was designed by a focus group of longtime residents with deep marketing and advertising experience, two Pepperdine students, the LA County Sheriff's Department, CHP, and City staff. The community picnic-style event will feature a panel discussion led by community members with a Q&A, a presentation of the City’s new "Cruise Malibu – Surf, Sand, Slow” music video and campaign materials, and a call for volunteers to join the PCH safety effort. Take the pledge to "cruise PCH at or below the speed limit in Malibu" and receive a “Cruise Malibu – Surf, Sand, Slow” gift.

Food will be available for purchase. Bring chairs, blankets, and warm clothing. No alcohol or BBQs please. Please keep dogs leashed. Free, no RSVPs needed.

For more information about the City’s efforts to address PCH safety, visit the webpage.