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Alerts & Emergency Notifications
Definitions
Emergencies

An Emergency is defined as a severe threat to the life, safety, and health of an individual or the community that has not been contained or controlled. Immediate action is required on the part of the recipient group(s). Emergencies may be due to natural causes, technology, or man-made. Examples of emergencies include, but are not limited to: fires, earthquakes, severe weather incidents, and terrorist activity. 

Traffic Advisories
Traffic Advisories will be issued for major incidents that create traffic delays within the Malibu city limits. Information about traffic issues outside the Malibu city limits may be published when the traffic delays are expected to reach Malibu.

The City of Malibu receives its traffic information from the Los Angeles County Sheriff’s Department.

Traffic Advisories will also be issued for scheduled, permitted lane closures.

Utility Advisories
The City of Malibu will publish information about utility outages (planned and unplanned, electricity interruptions or down power lines, water main breaks, sewage spills and gas line issues) when notified by the corresponding utility provider.

Weather Advisories
The City of Malibu will publish information about severe weather conditions when notified by the National Oceanic and Atmospheric Administration (NOAA) / National Weather Service (NWS). In addition, citizens may purchase a NOAA weather radio and receive information on either 162.425 or 162.525, depending upon location. 

Public Health Advisories 
The City of Malibu will publish Public Health Advisories from the Los Angeles County Department of Public Health, Centers for Disease Control and Prevention (CDC), and the Los Angeles County West Vector & Vector-Borne Disease Control District. 

Beach Advisories
The City of Malibu will publish advisories about beach closures and other beach-related warnings when notified by the Los Angeles County Department of Public Health or Department of Beaches and Harbors.

Emergency Notification System (Everbridge) Activation Protocol
Emergency Alert 
  • Will only be used when there is a severe threat to the public safety and health of the community that has not been contained or controlled, and when immediate action is required on the part of the recipient group(s), (e.g. fires, severe weather warnings, active shooters, etc.) 
  • Will not be used for non-emergency notifications, such as road/lane closures, crime updates, inclement weather closings, localized building emergencies, situations that have been contained, situations where a threat does not exist, rumor control, situations where notification is merely a convenience, or other situations when another Notify Me category, a News Flash, or a Calendar Update would be more appropriate as a communication method 
  • Will not replace other Notify Me categories, a News Flash, or a Calendar Update for non-urgent messages 
  • Will be tested twice each year

Emergency Alert Activation
  • Can be authorized (and initiated) by the following individuals: 
    • City Manager or designee 
    • Emergency Services Coordinator 
  • Does not require approval when the National Weather Service has issued a severe weather warning 
  • Changes to this activation protocol must be approved by the City Manager


City of Malibu