The City of Malibu is conducting a test of the Disaster Notification System in Eastern Central Malibu on Wednesday, September 19 as part of National Preparedness Month activities. The City has been divided into four sections, delineated to roughly follow major geographic features such as canyons and roads, as well as population centers. One section will be tested each week in September. “Eastern Central Malibu” extends from Corral Canyon Road eastward to about 1 mile east of the Malibu Pier, and extends about two miles north of the coast. (See map below).
Week 1: Western Malibu. Week 2: Western Central Malibu. Week 3: Eastern Central Malibu. Week 4: Eastern Malibu.
If you do not receive any message from the Disaster Notification System by the end of the day of the test, please contact the City the following day so that staff can check your contact information, analyze the effectiveness of the test messages, and use the data to improve the system. Call 310-456-2489, ext. 489 or email PublicSafety@MalibuCity.org.
All residents are urged to sign up for Disaster Notifications in advance of the test. Visit www.MalibuCity.org/DisasterNotifications, create a profile, and register to receive calls and texts on your cell phone. Every member of a household, including children, should have their own profile so they each receive their own Disaster Notification.
The test areas slightly overlap the City borders in order to include residents who are in the Malibu community, but live just outside the City. Residents who live in the areas along the borders of these four sections may receive a test notification from the neighboring section.
Preparedness is Malibu’s best defense against the community's number one disaster threat - wildfires. It is the goal of the City to have every person in Malibu be registered with a cellphone in the Disaster Notification System. No system is 100% effective, which is why the City has multiple systems and back-ups. The Disaster Notification System is a very powerful tool that is only as effective as the information that is put into it. This test and raising the level of cellphone registrations in the City are crucial steps in protecting families, homes, and the community.
In March of 2018, the City conducted the first full-scale test of the system, which sent a message to all contacts in the system simultaneously. Several valuable pieces of information were gained from the first test that are now being applied in this test in an effort to maximize the system’s effectiveness:
Reliance on landlines is a vulnerability. More than half of households in Malibu either have no active landline, do not have a working phone attached to it, or have a landline that is digital, which can stop working if the power goes out (a common occurrence during wildfires).
Tests should be conducted on smaller areas. For testing purposes, City staff learned that sending a test message to all contacts at once takes up to eight hours causing some residents to be concerned that during an actual disaster, they would not receive an emergency message quickly enough. In an actual disaster, the system would be used to target smaller, specific areas that are under imminent threat. For example, if a wildfire started in a neighborhood in Western Malibu and an evacuation was needed, the disaster notification would go to that specific area or neighborhood, but not to the entire City. If the entire City did need to be alerted, the Wireless Emergency Alert system would be used, which is built for that purpose.
The best way to reach Malibu residents immediately is via cellphone. 95% of all Americans have a cellphone, with an even higher percentage among adults. (http://www.pewinternet.org/fact-sheet/mobile/). 56% of children age 8 to 12 have a cellphone. (Source: http://www.growingwireless.com/get-the-facts/quick-facts)
Cellphone registration is crucial. Phone calls to cellphones, and especially text messages, go out through the system much faster and go out first. Although Malibu has a population of nearly 13,000, only 3,600 have registered their cellphone in the system. It is crucial that everyone register their cellphone in the system, since it is more likely that people will have their cellphones near at hand wherever they are. Moreover, if every family member with a cellphone is registered in the system individually, they can all be contacted – a major advantage in family-wide emergency planning.
The Sheriff’s Department has the primary responsibility of conducting evacuations. The Disaster Notification System is meant to augment the Sheriff’s evacuation efforts, which include knocking on doors, and using bullhorns and sirens to alert residents. The actual evacuations would begin before the City would send out evacuation messages on the Disaster Notification System.
The test is also meant to raise awareness among residents about what to expect and what to do during a disaster, and to increase the number of residents who are registered in the system with cellphones. During the two months leading up the first full-scale test of the Disaster Notification System, as the City heavily promoted the test and urged residents to sign up, the number of people registered in the system with a cellphone grew from about 1,500 to more than 3,600.
How To Register Your Cellphone
To sign up for the Disaster Notification System and register your cellphone, visit www.MalibuCity.org/DisasterNotifications.
Maps showing the four test sections of Malibu and other information about the test will be posted at https://www.malibucity.org/emergency.
For more information, contact Public Safety Manager Susan Dueñas at 310-456-2489 ext. 313 or email@example.com.